Make Sure Your Communications Aren’t Like Groundhog Day — Same Old, Same Old
Not the one where Punxsutawney Phil climbs out of his hole to predict when spring will arrive (saw his shadow today, so keep the fire going), but the movie — in which reporter Phil Connors (my fav Bill...
View ArticlePETA’s Media Relations Win: Groundhog Day as Animal Rights Platform
Here’s a a fantastic model of an organization linking its issues to a major news event to generate headline attention. Shortly before Groundhog Day, PETA took on the Punxsutawney groundhog club,...
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